04 / Selected WorkBroadwayMerchandise · Enamel Pins

Enamel Pins
for Broadway

Small things you can hold, made from a show's big idea. Pins for Eureka Day, The Outsiders, Shucked and Prayer for the French Republic — designed by me, with the approval of each show's art directors.

A group of enamel pins for Broadway shows on a gray surface — Corn Bred Corn Fed, a thumbs-up speech bubble with a chair, a Tulsa 1967 denim jacket, and an Eiffel Tower — with more pins blurred behind.
FIG. 04 — Enamel pins, Broadway shows
Shows
Eureka Day · The Outsiders · Shucked · Prayer for the French Republic
Agency
Serino Coyne, New York
My role
Designer — pin designs, created by me and approved by each show's art directors
Scope
Enamel pin design · production art
Disciplines
Merchandise · Illustration · Production

Overview

A pin is the whole show in about an inch. Each one takes a single image from the production — a denim jacket, a folding chair, an ear of corn, a tower in Paris — and gives it a shape, a color palette and a line of type that a fan will want to wear.

I designed these pins with the approval of the art directors on each show. The shows' logos and artwork belong to their productions.

The pins

One image,
one inch.

Four shows, four pins — each built around the single image that tells you what the show is about.

The Outsiders — Tulsa 1967.
Shucked — Corn Bred, Corn Fed.
Eureka Day — thumbs-up and a chair.
Prayer for the French Republic — the tower.

The smallest piece in a campaign is often the one people keep.